- Notes of Testimonials it gives the user a clear idea of how/what has been the feedback of previous users.
- Press Releases of company/product.
- Mention of awards/ social activity/ donations/ welfare activities.
- Personalized features like address book, message boards, newsletter, newsgroups, mailing lists, e-mail, free space, chat room, cool pages, job vacancy, links to various channels (news, stock/gold prices, entertainment, sports, cultural)
- Links to other sites respective to their field.
- Ad-banners/ link exchange
- Event promotion: taking advantage of upcoming festivals, concerts, events.
- Promotional activities (gifts, discounts, free offers, coupons).
- Multi Lingual site. If target audience is in other countries, than a web site in that country’s language becomes a must.
